Who are the largest advertisers?

In recent years, the company's ads have featured the "Canadian Tire couple". The male role was played by Canadian actor Ted Simonett, and Gloria Slade played the female role. They are usually showing off a new product to one of their neighbours, who are in need of a certain tool. The 'Canadian Tire Couple' were once featured on Royal Canadian Air Farce as one of their targets of the year, as "Canada's most annoying couple". Ads featuring the couple were phased out in mid-2006. The Company is one of Canada's largest advertisers, and has nearly universal unaided brand awareness.