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Question

What's the best brand of furniture?

Answer

As with most retailers, Best Buy owns some of the brands it sells. Best Buy has five private labels which include Insignia, VPR Matrix, Dynex, Init, Geek Squad, and its newest addition Rocket Fish (currently only available in a few launch stores). Insignia focuses on actual electronic equipment, including televisions, monitors, car stereos, home theatre systems, and portable audio players. VPR Matrix (Discontinued) focused on personal computers and accessories including desktops, notebooks and computer monitors. Dynex focuses on a wide variety of computer and entertainment accessories such as storage media, data and power cables and office supplies. Rocket Fish focuses on cables primarily used with home theater installation and setup. Best Buy avoids using the "Best Buy" name on these products to avoid the typical negative connotations of buying a store brand, and uses more than one brand name to give a greater sense of selection. By providing private label items, Best Buy can provide products at much lower prices than brand-name manufacturers, and gain more profit, while often retaining good quality products.

— Source: Wikipedia (www.wikipedia.org)