What is William Morris most famous for?

In January 1891, Morris founded the Kelmscott Press at Hammersmith, London, in order to produce examples of improved printing and book design. The books were designed to make reference to the methods and techniques he used, what he saw as traditional methods of printing and craftsmanship, in line with the Arts and Crafts movement as a whole, and in response to the prevalance of lithography, particularly those lithographic prints designed to look like woodcut prints. He designed clear typefaces, such as his Roman 'golden' type, which was inspired by that of the early Venetian printer Nicolaus Jenson, and medievalizing decorative borders for books that drew their inspiration from the incunabula of the 15th century and their woodcut illustrations. Selection of paper and ink, and concerns for the overall integration of type and decorations on the page made the Kelmscott Press the most famous of the private presses of the Arts and Crafts movement. It operated until 1898, producing 53 volumes, and inspired other private presses, notably the Doves Press.