What causes brain freeze when you eat ice cream too fast?

It has been reported that the pain can be relieved by moving the tongue to the roof of the mouth, which will cause greater warmth in the region; it is also believed that the pain can be relieved by slowly sipping room temperature water. Laying the head to the side may also provide relief. A report was submitted to the British Medical Journal on brain freeze; it focused on the effect of speed of consumption of ice cream on causing brain freeze. Commonly referred to as "ice cream headaches," it has been studied as an example of referred pain, an unpleasant sensation localised to an area separate from the site of the painful stimulation