What are the rules for keyword references in a web page?

Computational methods had once been viewed as a holy grail of linguistic research, which would ultimately manifest a ruleset for natural language processing and machine translation at a high level. Such has not been the case, and since the cognitive revolution, cognitive linguistics has been largely critical of many claimed practical uses for corpora. However, as computation capacity and speed have increased, the use of corpora to study language and term relationships en masse has gained some respectability.