Oil filter?

Fram is one of the major brands of aftermarket automotive oil filters in the United States. Developed by the Bendix Corporation, it is now sold by Honeywell. It is noted for its copyrighted bright orange color, and for its famous marketing slogan, "You can pay me now, or pay me later," which is usually presented as being uttered in its advertising by an auto mechanic, who is explaining to his customer that he can either pay a small sum now for the replacement of oil and filter or a far larger sum later for the replacement of the vehicle's engine.