Is danone a good brand?

Danone claims that the 'good bacteria' in the yogurt can help digestive discomfort and regularity but many people criticize it for just being an advertising ploy. Indeed, there is some evidence that yogurt cultures can improve digestion and health, but Danone has come under criticism for appearing to have invented and trademarked fake Latin names for bacterial cultures. For example, they claim the culture "Bifidus Regularis" is not available in any other yogurt in the world. It should be noted that in a recent (Augst 2006) issue of Consumer Reports, it was reported that only .1% of the live cells ingested in a serving of Activia survived passage through the stomach. So only 3 million of the ingested 3 billion cells made it through to the gut alive.