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His pleasing vocal tones established him as the most prominent member of the group, and by the late '70s he had begun to accept songwriting commissions from other artists. He composed "Lady" for his friend Kenny Rogers which hit #1 in 1980, and he produced Rogers' Share Your Love album the following year. Also in 1981, Richie sang a duet with Diana Ross in the theme song for the film Endless Love. Issued as a single, the song topped the UK and US pop music charts, and it became one of Motown's biggest hits. Its success encouraged Richie to branch out into a full-fledged solo career in 1982. His debut album, Lionel Richie, produced another chart-topping single, "Truly", which continued the style of his ballads with the Commodores.