How to choose a sports manager?

October 1998 saw BSkyB launch Sky Digital. The move to Sky Digital saw the launch of two new sports channels in quick succession. First Sky Sports News, a 24-hour rolling sports news channel launched. This was followed by Sky Sports Xtra, in March 1999. The channel was initially available exclusively on Sky Digital. However, by summer 2003, the channel had launched on NTL and Telewest.