How many people will see an advertisement on a NASCAR car?

Stewart started his Winston Cup career in 1999 with a bang, as he qualified his #20 Home Depot Pontiac in second place in his first Cup race, the Daytona 500. He showed courage in one of the Gatorade Twin 125 races, when involved in a great battle with Dale Earnhardt for the win. The Intimidator came out on top, but Stewart had nonetheless impressed quite a few people with his performance. In the 500 itself, Stewart ran near the front until problems with the car relegated him to a 28th place finish.