How do I upgrade to Windows 98?

The release of Windows 98 was preceded by a notable press demonstration at Comdex, in April 1998. Microsoft CEO Bill Gates was highlighting the operating system's ease of use and enhanced support for Plug and Play (PnP). However, when program manager Chris Capossela plugged in a scanner and attempted to install it, the operating system crashed, showing a BSOD. Bill Gates quipped that "this must be why we're not shipping Windows 98 yet." Video footage of this event became a popular Internet meme. The update, Windows 98 SE, was also a successful product. However, it was not a free upgrade for Windows 98 (first edition) customers.